I am lucky and grateful that during my business career I had many chances to acquire knowledge and experiences as an entrepreneur, as a Procter & Gamble brand builder, and as a VaynerMedia digital strategy SVP running a portion of Gary Vaynerchuk’s digital agency.

One of the benefits of having this experience is that now, after being on both sides of the fence, I deeply understand this intricate Client-Agency dance that many of the SMB CEOs are intimidated by. Therefore, I want to share with you in this installment of the Strategic Gold series a few tips that might help you, CEO / CMO of an SMB or Fortune 500 company, to select the right agency.

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These 3 tips are focused on YOU as a decision maker, on the ideal agency STRUCTURE to support your today's pace, and on the agency's DNA to ensure you are clear about their core that can be hidden behind a beautiful deck.